The Lab

Before content hits the big screen and lights up an LED wall, it goes through a crucial final step: optimization. Curious about how we enhance our outputs? Check out our latest blog post as we dive into the intricacies of content optimization for virtual production!

Discover how virtual production is transforming creative workflows and see how working with the Virtual Art Department (VAD) can take your projects to the next level.

From battlegrounds to the Grand Canyon - the latest public service announcement for the U.S. Department of Veterans Affairs was shot almost entirely with virtual production.

Keep your viewers engaged and your production efficient this election season. This blog walks you through the Top 5 Ways Virtual Production Can Level Up Your Election Coverage, from virtual sets to candidate holograms to interactive data visualization.

Immersive Studio Environments and Meptik’s AR Graphics Content Boosted Audience Engagement

Ready to make your brand unforgettable? Dive into this blog that covers 10 ways to create immersive, interactive experiences that build lasting emotional connections with your audience.

Ditch the travel, nail the shot. Learn more about how you can utilize virtual scouting in your next project.

Learn about the differences and best use cases for green screens, sound stages and LED Volumes in production.

Learn how virtual production influences pre-production, production, and post-production stages.

Discover how Miguel Yabrudes and the Broadcast graphics team's creative and technical strategies attracted over six million viewers* to NBC News and MSNBC, using the ideate, create, execute process.

Meptik Co-Founder Sarah Linebaugh and Chief Collaboration Officer at Disguise, Abi Bowman reveal how Meptik and Disguise are helping customers jump in on the future of immersive entertainment.

In this article, we'll explore the world of xR stages, demystify their potential, and provide essential insights for corporate experience directors and professionals interested in elevating their communication strategies.

Nick Rivero, co-founder of Meptik, shares his insights and explores the compelling fusion of technology and expression in his session at the frame:work:los angeles conference. Join us as we explore the profound implications of this conversation, and how it shapes the future of storytelling.

In this article, we delve into the world of 2D, 2.5D, 3D, and xR production techniques. Learn about the differences, benefits and stipulations between the different types of content for your next virtual production.  

The reason people are leaving the golden coast and are coming to the Southeast for their productions.

Learn more about the latest trends in broadcast and how they might develop in the future.